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ABOUT MUSIC ACADEMY

Becoming the music artist you want to be requires knowledge, inspiration, connections and support. This is why JBL, Martin Garrix and Benson Boone are launching the Music Academy: a space where 30 up-and-coming musicians, songwriters, singers, and producers can learn from music industry experts. The Music Academy will be held in Autumn 2026.

THE ACADEMY TIMELINE

June 1st - August 14th 23:59 CET

Application submission period

September

JBL Music Academy '26 Class is selected and artists are notified via email

November

JBL Music Academy '26 at STMPD Studios, Amsterdam

PROGRAM OVERVIEW

The JBL Music Academy Experience: What To Expect

  • From idea to song, a mix of theory and practical sessions to sharpen how you create.
    - Vocal recording
    - Mixing and mastering
    - Idea generation
    - Musical skills
    - Songwriting
    - Instrument recording

  • Your sound is only part of the story. Learn how to build a personal brand that makes it heard.
    - Brand strategy
    - Social content – how to reach your audience
    - Social platforms: TikTok & Instagram
    - PR and media
    - Visual identity

  • Acquire basic knowledge about what happens behind the scenes in the music industry.
    - Law
    - Publishing and synchronization
    - Streaming
    - Distribution
    - Radio
    - Bookings

  • A full day in the studio – create, improve, and finish with a final showcase.

FREQUENTLY ASKED QUESTIONS

This was the year we dropped our very first wireless Bluetooth speaker, the JBL Flip. Since then, we've kept you rocking from the beach to the streets. And everywhere else.

  • If you meet the criteria below, you can apply:

    - You are a musician who is 18 years or older
    - You can travel to Amsterdam in October 2025 (if you need a visa, you must arrange this yourself – we can provide an invitation letter, but cannot assist with the visa process)

    Read the full terms and conditions

  • No – participation in the Music Academy is free. If you are selected, we also cover:

    - Return flight from your country of residence to Amsterdam
    - 4 nights accommodation in Amsterdam
    - Food and drinks during the 4-day program at STMPD Studios, Amsterdam
    - Full access to the Music Academy's programwer here.

  • We will go through the essentials to take your music to the next level – from creation to brand to business. For more information, take a look at the Program section.

  • This academy is designed for those who are at the beginning of their journey. You will need to submit a demo as part of your application.

  • All sessions will be held in English.

  • We welcome a wide mix of genres and talents – including singers, songwriters, producers, and instrumentalists.

  • The Academy is designed for aspiring artists, so we currently cannot accept applicants who are signed to a record label.